Case Study: A Building Materials Exporter Got 47 Inquiries in 90 Days
The company
A Chinese sanitary ware manufacturer with a strong product line (bathroom fixtures, faucets) and almost no direct export presence in Latin America. They had relied on a regional agent who was underperforming.
The problem
Zero brand recognition in the target markets. The agent’s sales were flat, and the manufacturer had no way to build direct relationships with importers. Their website was in Chinese only.
What we did
1. Google Maps discovery. “Tile distributor Lima,” “bathroom fixture importer Mexico City,” “sanitary ware wholesaler Bogota” — extracted 1,600 importers and distributors across Mexico, Peru, and Colombia with verified contact data.
2. Local language outreach. Every email written in Spanish. POLALEAD’s AI generated first lines referencing each company’s actual catalog and market position.
3. Visual sequences. Product images and short videos embedded in follow-ups — sanitary ware is a visual product.
The results
- 34% open rate, 7.8% reply rate
- 47 inquiries in the first 90 days
- 23 sample requests
- 6 distributors now stocking the product
- The agent’s contract was not renewed
(source: Polalead internal campaign data, 2023–2025. [ORIGINAL DATA])
For the complete method behind this pipeline, read the manufacturing lead generation guide, or have it run end to end through our manufacturing lead generation service.
How this applies to you
Building materials buyers respond to local-language, visual, catalog-aware outreach. See our building materials playbook, or run it with POLALEAD.